Somewhere around 1987, the consensus was clear. By
the time you were forty, you would own a house with
rooms that knew your name, drive a car that handled
most of the driving, and work roughly twenty-five
hours a week. The surplus hours would be spent on
hobbies, education, travel. Walter Cronkite predicted
a thirty-hour work week by 2000. Omni Magazine ran
features on household robots that would clean the
rug, iron the clothes, and shovel the snow. The
specifics varied, but the emotional shape was
consistent: the future would be materially generous
and personally liberating.
That feeling had a texture. You could find it in the
curved corridors of EPCOT Center, which opened in
October 1982 as a diluted version of Walt Disney's
original plan for a functioning city of twenty
thousand residents. You could find it in the pages of
Omni, where Gerard O'Neill predicted that "long
before 2081 it will be possible to store in a machine
the size of a business card all the information of a
good sized library." He was right about that. He was
also right about data terminals you could carry
anywhere. Where he went wrong, along with nearly
everyone else, was in assuming that this kind of
power would make daily life feel expansive rather
than anxious.
The films told a more complicated story, though we
didn't always notice at the time. Blade Runner gave
us November 2019 Los Angeles: flying cars, replicants,
off-world colonies, and perpetual acid rain. When the
real November 2019 arrived, the only thing that fully
landed was the digital billboards. Back to the Future
Part II, released in 1989, imagined October 2015 with
hoverboards, self-lacing sneakers, and food hydrators.
It got video calls, drones, flat screens on walls, and
biometric door locks. It missed the smartphone
entirely. Nobody in the film stares at a rectangle
in their palm. Writer Bob Gale later said the film
"was not meant to be a serious attempt at predicting
the future," but that didn't stop an entire generation
from absorbing its assumptions anyway.
The corporate futurists were often more accurate than
the filmmakers, which makes their failure stranger.
In 1993, AT&T ran a series of ads directed by David
Fincher and narrated by Tom Selleck. "Have you ever
crossed the country without stopping to ask
directions?" "Have you ever gotten a phone call on
your wrist?" "Have you ever had an assistant who
lived in your computer?" The tagline:
the company that will bring it to you... AT&T.
Every prediction came true. Google Maps, the Apple
Watch, Siri. AT&T delivered none of them. The
companies that did, Google and Apple and Amazon,
mostly didn't exist in 1993. Foreseeing the future
and building it turned out to be completely
different skills.
Bill Gates published The Road Ahead in 1995 and
predicted what he called "the wallet PC," which was
essentially the smartphone. He predicted
video-on-demand replacing rental stores. He predicted
social networking. In 286 pages, he barely mentioned
the internet. He also predicted that phones would
"look more or less like today's phones," which is
the kind of mistake that reveals how even the most
sophisticated forecasters anchor to the present more
than they realise.
The deeper question isn't which gadgets arrived and
which didn't. The question is what happened to the
emotional promise. The
analog revival
in vinyl, film photography, and cassettes isn't just
consumer preference. It's a vote against the texture
of the world that actually materialised. Peter Thiel
put it bluntly around 2011: "We wanted flying cars,
instead we got 140 characters." David Graeber, in his
2012 essay
Of Flying Cars and the Declining Rate of Profit,
went further. He distinguished between what he called
"poetic technologies," which marshal rational means
toward fantastic ends (pyramids, moon shots,
transcontinental railways), and "bureaucratic
technologies," which serve administrative purposes.
The future, Graeber argued, didn't fail to arrive
because the science stalled. It failed because
corporations chose cost reduction over
transformation. The internet became, in his words,
"simulation technology rather than transformation."
Mark Fisher called it the cancellation of the future.
In Ghosts of My Life, published in 2014, he wrote
that contemporary culture is haunted by "the lost
futures of modernity, which failed to occur or were
cancelled by postmodernity and neoliberalism." There
was a trajectory, he argued, and it was interrupted.
"Now we find ourselves haunted by this future that we
vaguely expected at the time, and that was terminated
somewhere during the 80s." Fisher saw hauntological
art, from Burial's crackled electronics to the
Caretaker's decaying ballroom loops, as a refusal to
give up on the desire for that future. Not nostalgia.
Something closer to grief.
I keep thinking about Tomorrow's World, the BBC
programme that ran from 1965 to 2003. Thirty-eight
years of presenting inventions and prototypes. It
predicted home computers and the information
superhighway early and accurately. It also featured
segments on submarine divers trawling for seagulls
and concepts for whale buses. The hit rate was
uneven, but the tone was unwavering: the future was
coming and it would be interesting. Not frightening.
Not something to brace for. Interesting. That tone
feels alien now.
The cruelest thing about the 1980s vision of the
future is that the technology mostly arrived. The
context it was supposed to arrive in did not. We have
video calls, smart homes, voice assistants, and more
computing power in our pockets than existed in the
whole of NASA during the Apollo programme. We also
have
surveillance capitalism,
the gig economy, climate anxiety, and a work week
that got longer instead of shorter. The things that
were supposed to free up human time instead colonised
it. The tools arrived. The leisure didn't.
When the
aesthetic of the 1970s and 1980s
returns in film and music now, it carries a specific
kind of unease. Not just period charm. Something
closer to looking at blueprints for a house that was
never built. The measurements are all there. The
foundation was poured. Someone just decided to build
a car park instead.
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